Date: January 24, 2007
Premier Ship Models (PSM) Ltd is a UK based retailer of
quality ship models. PSM has always since inception traded
through the internet, and as such has been using SEO services
and PPC services for the past 4 years and 2 years respectively..
In September 2005, PSM appointed eBrandz for their SEO
services. Results were very encouraging 3 to 6 months down
the line, and in late 2006 following a visit to eBrandz
in 
,
we also gave our second web site www.model-ships.co.uk
to eBrandz for SEO work.
Having met with Prasanna Mody (who heads the business development
of PPC department) while visiting eBrandz in August 2006,
we decided to appoint eBrandz for PPC for both of our web
sites in September 2006.
We found the PPC management professionally run, and within
set agreed budgets. This was helped by weekly reports which
helped us with key financial and management information.
The keyword research was well carried out, and aided by
the fact eBrandz already carried out our SEO activities.
The feature which we found most impressive was weekly reporting.
Weekly reports are short, concise and have the key data
that we need. Also the fact that eBrandz can do both Yahoo
as well as Google was an added benefit to us. The service
has always been prompt & efficient and eBrandz has always
been able to change campaigns at very short notice.
We started to see results fairly straight away, and model-ships
has certainly began to deliver results, since we started
doing PPC.
Model-ships has since started providing a positive return
since we started doing PPC. It is also probably due to SEO
activities on that site, which was handed over to eBrandz
around the same time.
I would suggest to Companies to certainly talk to eBrandz
and make up their own mind. They offer a powerful combination
of SEO / PPC / Affiliate marketing that would cover most
clients on line activities.
Once the web site for our new Travel business is set up,
we will be talking further to eBrandz.
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Rashid
R. Lalloo MSc Shipping, ACA
