Affiliate Marketing Management Case Study
Half Price Drapes
halfpricedrapes-logo eBrandz Appraisal:

"I would be honest, I was very skeptical about affiliate marketing but to my utter surprise it has proven to be the most effective marketing tool we have ever implemented. I wish I would have implemented this program few years ago."

Client:
Half Price Drapes is a family owned business designing and providing quality window coverings since 2005. Based in the San Francisco Bay Area, HPD has grown from a small workroom and storefront, serving our local community, to a leading E-commerce specialty company. HPD now provides a wide range of ready-made, made to order and custom products across the country and beyond. Half Price Drapes is unique in the industry! We have a dedicated team of designers who study the latest in décor, fashion, style and color to keep our designs fresh and on trend.

A Different Approach:
Because we own our own workrooms, HPD can provide customized products for not much more than you might pay for some Ready Made products. Since we keep many of our fabrics on hand in our workroom they can be crafted to customer specifications, with unique top treatments, special widths, lengths and linings quickly and economically. For this reason many of the custom panels we produce are priced nearly as low as items we keep in stock.
Challenge:
They came to us in February of 2011, with some online presence. They wanted to start affiliate marketing program, increase the overall business revenue & clientele. They are new to affiliate marketing platform. They need result in very quick time.
Solution:
As part of our service, we started working on ShareASale affiliate network account. We set-up HPD program in this network. Within in quick time they do get lots of affiliates on board which help them to get quality traffic & sales on regular basis. When the products feed live on network there are so many affiliates using feed providing a good amount of sales on daily basis.
Results:
The results were immediate and the affiliate program campaign started delivering more and more conversions thereby improving performance by every week/month. Lot of new bloggers has join HPD program in recent years & the list is increasing. This is what Hasan Lodhi (Halfpricedrapes.com) has to say, I be honest, I was very skeptical about affiliate marketing but to my utter surprise it has proven to be the most effective marketing tool we have ever implemented. I wish I would have implemented this program few years ago.
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