Search Engine Optimization Case Study

Client: Union Diamond is an online diamond jeweler dedicated to bringing the world's finest diamonds directly from the top cutting factories, thus ensuring its customers a vast selection of diamonds at incredible prices. Selected as one of Forbes magazine's "Best of the Web" in the luxury shopping category, Union Diamond boasts an inventory of 40,000 individual finely cut certified diamonds with prices ranging from $300 to $500,000, at times exceeding $1 million. Headquartered in Atlanta, Georgia, Union Diamond is a privately-held company with an online showroom as well as a flagship store in the historic Vinings area of Atlanta.

Challenge: Union Diamond knew that there was an increase in online jewelry shopping. However, Union diamond wanted results for some very important keywords. Also the pages on Union Diamond were dynamic, which made it difficult for search engines to access those pages. Also there was not enough content on the jewelry products.

Solutions: One of the first things eBrandz did was create landing pages for major products on the website and made sure that these pages were in HTML. This ensured that search engines could access the website. Further eBrandz asked Union Diamond to have content on these product pages. Adding this content, helped with ranking of these product pages. According to Scott Anderson, founder of Union Diamond, "The team at eBrandz has been tremendously helpful. It’s like having your own SEO department in house without all the hassles that go along with it."

Results: Within 2 – 3 months there was a clear indication that SEO was kicking into gear. The continual tweaking of the website consistently improved traffic rankings. According to Scott, “The partnership with eBrandz has been an incredible help in our overall business development. Our traffic has continued to increase and our sales have soared. I would absolutely not like my competition to find about eBrandz.”