Search Engine Optimization Case Study

Client: Superior Debt Relief’s mission is to expertly, professionally and ethically assist its clients live a debt-free life. Superior Debt helps its clients by negotiating a settlement of their debt - usually at 50 cents on-the-dollar or even less. Superior Debt Relief is a proud member of the Better Business Bureau, Mountain States and the International Association of Professional Debt Arbitrators.

Challenge: Debt Negotiation is one of the most competitive industries on internet. Superior Debt was already working with another SEO company and was unhappy with the results of the previous company. The challenge was get top rankings for keywords like "Debt Settlement", "Debt Negotiation" & "Debt Consolidation".

Solution: eBrandz team knew it would be very difficult to target the top keywords in a short time. Hence the strategy was to go after specific keywords which were based on the generic keywords which Superior Debt Relief wanted to target. Once the site started ranking for these specific keywords in three months, eBrandz team switched gears and started targeting the big generic keywords.

Results: According to Tom Thomas, owner of Superior Debt Relief, "The SEO team has been great. Response time incredibly fast usually. And I started seeing results of the work done in about three months. We are now generating about 7 leads a day. Each of these leads costs about $30 a piece, so over the course of a month…well you do the math. According to our internal calculations we got a 110 % Return on investment."