Search Engine Optimization Case Study

Client: ShortPorch.com offers largest selection of the latest factory sealed baseball trading cards, baseball hobby boxes, baseball card sets and signed sports memorabilia from the topmost brand manufacturers like Bowman, Topps, Tristar, Upper Deck and more.

Challenge: Jeff Tucker the owner of ShortPorch.com thought “Create a website and traffic would pour in.” However this was not the case. Jeff wanted his website to rank well on pretty important keywords. He was quoted exorbitant amounts for SEO by local companies. Also the site was quite new and not properly indexed in Google. Achieving top rankings for a new website is difficult.

Solution: After signing up with eBrandz, the SEO team at eBrandz conducted a feasibility study ok keywords given by Jeff. A final list of keywords was selected based on mutual consensus between Jeff and the SEO team. eBrandz also carried out competition analysis of top 3 competitors of Shortporch.com . After this, Jeff was given a schedule for the work which was to be performed on the website. eBrandz team advised Jeff to add some content related to baseball trading cards on his website and also helped find other baseball related websites which were ready to exchange links with Shortporch.com . Says Jeff, “eBrandz is very professional and responsive. The staff is wonderful to work with. Their knowledge of SEO is great and effective. The team is very responsive and results driven. The schedule provided was strictly adhered to and all concerns and questions were quickly addressed. We feel very confident working with the eBrandz staff”.

Results: In Jeff’s own words “It took a couple of months. However, the improvements were considerable and seemed to increase exponentially. Honestly, very effective!” Jeff continues “We initially focused our resources on Paid advertising, but have since shifted to almost purely to search engine optimization. If you are able to do this, you know you have found the right resource. Our current calculation shows that traffic increased by about 390 %”.