Search Engine Optimization Case Study

Client: Pharmacy RX World is a leading online drugs store providing high quality prescription drugs worldwide. The drugs sold by the company are pretty safe and affordable. All the drugs are dispensed by a licensed Canadian pharmacy. Pharmacy RX World is committed to providing sensitive, quality patient care and responsible service delivery, using appropriate professional protocols.

Challenge: The website had lot of temporary redirections, which was affecting Google PageRank distribution within the website. Also the product pages had little to no descriptive content. And one major problem was that the pages were dynamic in nature with too many variables in URL. This was preventing search engines from accessing all the pages within the website.

Solution: The first thing eBrandz team did was to ask client to do a URL Rewrite on the web server. This process converts dynamic URL into Static URL and makes it easy for search engines to access pages within the website. Next, eBrandz helped write content for product pages. This helped search engine rankings as good content helps rankings. eBrandz also asked client to get rid of temporary redirects. This solved Google Pagerank distribution problem.

Results: The site is currently ranking for some pretty good keywords like Canadian pharmacy, Canada Drugs, Online Pharmacy, Online Drugs, Generic Fosamax etc. According to client, “Working with eBrandz has been very beneficial for our business. Our goal was to obtain additional market share for our mail order pharmacy, and eBrandz helped us optimize our web site to obtain increased exposure and accomplish this goal”