Search Engine Optimization Case Study
Pearl Software
eBrandz Appraisal:

Pearl Software continues to retain eBrandz beyond its initial scope of work in order to further optimize its web site as well as manage its Pay Per Click Marketing efforts.

- David Fertell, Pearl Software
Pearl Software, Inc. 64 East Uwchlan Ave.
Suite 230 Exton, PA 19341 USA

Client:
Philadelphia based Pearl Software provides employee Internet monitoring, filtering and control solutions to companies, schools, libraries and government agencies. Pearl Software places companies in control of employee web browsing, file transfers, news, chat, e-mail and instant messaging to proactively address productivity, data security, privacy compliance and legal liability issues related to inappropriate use of the Internet.

Challenge:
The majority of Pearl Software's sales leads are generated through its Internet site. Hence, they sought a reputable SEO firm which would help boost its web traffic and also increase the quality and quantity of leads coming through the website. However, there were so many different SEO vendors out there, that Pearl Software had to use a multi-level criteria matrix in evaluating potential SEO companies. The criteria included
CRITERIA SCORE (0 TO 5)
Process Knowledge 5
Professionalism 5
Use of Ethical SEO Methods 5
Company?s Own Search Engine Ranking 5
Startup Costs 5
Ongoing Monthly Costs 5
Press Release Distribution 0
Article Syndication 0
Link Exchange Management 5
Organic Ranking Management 5
Pay-per-click Ranking Management 5
Years in Business 5
Telephone Follow UP 3
Email Follow UP 5
Location 1
While eBrandz location, telephone follow up and traditional PR capabilities were not as attractive/strong as some of their competitors, on balance, eBrandz far exceeded all other companies being evaluated based on overall score vs. cost of services.
Solution:
At the outset of the engagement, eBrandz scoped the work to be done including time lines and anticipated results. All work that was done was clearly communicated in scheduled reports. Questions by Pearl Software personnel were promptly addressed. eBrandz team quickly showed themselves to be very capable, professional and trustworthy while developing SEO strategy for Pearl Software.
Results:
Improvements began immediately. Though traffic reports were provided by eBrandz, Pearl Software continued to analyze performance based on its own measurement tools. The percentage increase in web traffic due primarily to eBrandz SEO efforts is shown below:

Based on these outstanding results, Pearl Software continues to retain eBrandz beyond its initial scope of work in order to further optimize its web site as well as manage its Pay-per-click marketing efforts.

Search Google
Employee Internet Monitoring # 1
Employee Web Browsing Control # 1
Internet Access Control # 1
internet access control software # 1
internet access monitoring # 1
internet usage monitoring # 1
Terminal server monitoring system # 1
Internet Filtering System # 2
Web Browsing Control # 2
E-Communications Filtering Software # 3
Employee Internet Management # 3
Im Management Software # 3
schools internet monitoring # 3
employee email monitoring # 4
Internet Monitoring # 6
web filtering software # 6
government internet monitoring # 8
Internet Monitoring Software # 8
chat monitoring software # 10
web filtering # 12
instant messaging monitoring # 15
schools internet filtering # 20
Internet Filtering Software # 21
thin client monitoring software # 27
Internet Access Policies # 38
Internet Filtering # 46
Search MSN
E-Communications Filtering Software # 1
employee email monitoring # 1
Employee Web Browsing Control # 1
government internet monitoring # 1
Internet Access Control # 1
Internet Filtering System # 1
thin client monitoring software # 1
Web Browsing Control # 1
internet access monitoring # 2
Internet Access Policies # 2
Internet Filtering Software # 2
internet access control software # 3
Employee Internet Monitoring # 5
chat monitoring software # 7
Terminal server monitoring system # 8
instant messaging monitoring # 11
web filtering software # 13
Employee Internet Management # 16
Web User Monitoring # 21
E-Communications Filtering Software # 28
Im Management Software # 47
Search YAHOO
E-Communications Filtering Software # 1
Employee Web Browsing Control # 1
Internet Access Control # 1
internet access control software # 1
Internet Filtering System # 1
schools internet monitoring # 1
Web Browsing Control # 1
employee email monitoring # 2
internet access monitoring # 2
internet usage monitoring # 2
schools internet filtering # 2
Employee Internet Monitoring # 3
Web User Monitoring # 3
Internet Monitoring # 4
chat monitoring software # 5
government internet monitoring # 5
Employee Internet Management # 6
Internet Monitoring Software # 6
Terminal server monitoring system # 6
thin client monitoring software # 7
email retention software # 9
instant messaging monitoring # 10
Internet Filtering Software # 12
web filtering # 14
Internet Filtering # 19
web filtering software # 20
Im Management Software # 28
Internet Access Policies # 45
Employee Internet Management # 49

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