Date: August 6, 2007
Robins Consulting is a highly specialized
search firm. Our sole focus is transportation, logistics
and supply chain executive search. Time critical and difficult
hiring situations are our specialty. Our clients include
Fortune 500 Manufacturers, Distributors, Retailers, 3PL's
and Carriers who move their freight via ground, rail, air,
and ocean - both domestically and internationally. Our mission
is simple: to make precise matches and build long-lasting
relationships. In short, we pride ourselves on being industry
insiders.
I learned about PPC from reading articles in business magazines
and newspapers and the benefits associated with it. I had
set up my own campaigns several years ago but did not have
the time to manage it. I knew PPC was effective but because
I did not have the time to manage it regularly my campaigns
were neglected and became outdated. I needed someone to
manage it and watch my bids very closely so I would get
the results I desired. Even more imperative was that I wanted
someone to make sure that every penny spent on paid results
is targeted to my niche audience only. We are in a industry
which targets specific audience only and if the campaign
is not targeted properly then we could easily burn our marketing
budget without any significant results.
I started to search for a search marketing company on all
major search engines. Firms which were ranked high in organic
search was the natural way to find a firm who delivered
what they promised.
We found eBrandz was placed in Organic Search on Google,
Yahoo and MSN. Initially I signed up with them for search
engine optimization services. They managed my organic search
effectively and cost efficiently so I had no reservations
about expanding my contract for Pay Per click services.
Why use anyone else that communicates so clearly and efficiently.
No reservations whatsoever off shoring with eBrandz.
Once I hired eBrandz to manage my Pay Per Click campaign,
I saw immediate results as soon as we went live with PPC.
I found eBrandz to be very effective. There is no way I
could have done a better job myself. They have quite attractive
feature like A/B testing, bid management, Weekly updates
and sometimes even daily. They are very good at closely
watching keywords and making changes as necessary. They
also turned on and off campaigns depending on days of week,
holidays, etc... They also keep up with search engine PPC
changes. Their reporting system is very clear and easy to
understand.
The most important part of my campaign is keyword research.
We are still working on the keyword research. But eBrandz
team put a very thoughtful research of my industry and testing
of different campaigns to insure targeted results. Because
of the targeted campaigns we saw an increase in the number
of inquiries which we were able to convert them into customers.
Overall I found their services to be better than any US
company. I can only give very good feedback.
