Date: August 25, 2007
LobsterAnywhere.com has shipped New England’s
finest lobster, unique dishes and award winning chowder
and seafood to discerning customers across the United States,
overnight, for over six years. We are a gift company specializing
in fresh seafood. LobsterAnywhere.com has delivered live
lobster and fresh seafood to places as far away as North
Pole, AK. And we're not just a lobster company. We ship
our own chowder, bisque, and specialty products. PPC enables
us to find new customers in real time. Since we deliver
all across the United States, our company has no geographic
boundaries. Our target market is not just lobster lovers,
people looking for fresh gift ideas. PPC has enabled us
to "hook" customers from coast to coast. Since
we sell products that folks can purchase the moment they
arrive at LobsterAnywhere.com, pay-per-click is a great
tool.
When researching PPC companies we were looking for experienced,
results oriented companies. We found eBrandz via a natural
web search. A good sign they know how to drive traffic to
their own site.
Before eBrandz we were a little overwhelmed. We soon discovered
that to run a successful PPC you cannot sit back and watch.
The campaigns have to be monitored and updated daily. This
is where eBrandz excels at. They keep a careful eye on all
our campaigns, always working to increase our return on
investment.
eBrandz is well organized and disciplined company. We are
now running campaigns with several of the major search engines.
Each account is professionally managed with a dedicated
account person.
When we initially managed our own campaigns, we realized
you can go through a lot of money with little to show for
it. eBrandz has streamlined our keyword campaigns and have
found keywords that are bringing in real sales. Before we
had keywords that were costing us money. Sure we were receiving
plenty of clicks, but we discovered these clicks were not
converting into sales. eBrandz has helped us eliminate junk
traffic and find real, loyal customers.
eBrandz keeps us well informed every step of the way with
a detailed weekly report for each campaign.
We get weekly and monthly reports from eBrandz. Now we
know what's working. Conversions are the key to any campaign
and not just click through-s.
eBrandz has really cut down our wasted clicks and found
some bargain keywords that have increased our customer acquisition.
They are excellent at focusing on terms that find buyers
not browsers. We saw immediate results. And it keeps getting
better. eBrandz has done a great job in researching keywords
that generate business. In other words, they have concentrated
on conversions, not clicks. This has really allowed us to
stay on budget. What's more, like any good advertisement
you have to have good copy. That's copy that sells. eBrandz
makes sure that the overall language is correct and appropriate
for our audience.
eBrandz has the experience to get the most performance
and ROI out of a campaign. eBrandz specializes in managing
all aspects of our PPC campaigns, from keyword selection
to bid management, ad creation and ad testing. They take
care of all the work for LobsterAnwhere.com, so you can
focus on our business. This includes setting up, monitoring
the words that are performing and those that are not, and
making the logical adjustments to the campaign. eBrandz
shows us the reporting and campaign statistics so we know
how our money is being spent. By outsourcing our PPC Management
we have optimized our click price, increased our conversion
rates and generated new sales. We highly recommend eBrandz.
In the sea of hype and quick rich marketing companies, we
found one company you can trust to do the hard work it takes
to improve your bottom line.
