September 3, 2006
Avenues is a profitable, debt-free USD
50 million+ turnover company and currently provides integrated
payment gateway services to more than four thousand eMerchants
worldwide through its solutions: CCAvenue.com, ResAvenue.com,
CineAvenue.com, EventAvenue.com, BPOAvenue.com, TrustAvenue.com
and MembersAvenue.com. It is the largest eCommerce solutions
provider in South Asia.
Avenues started in 2001 with an aim to
encourage the small brick and mortar merchants to start
selling their goods and services online. To do this, Avenues
launched its flagship brand CCAvenue which helped simplify
eCommerce operations and reduce the high entry cost for
the small entrepreneur who intended to start operating on
the internet.
Since we understood that the target audience
for our solution was net savvy and active on the net, we
decided to target them through the internet. About 3 years
ago, we came to a conclusion that we couldn’t keep doing
web marketing ourselves and that we needed outside professionals
to streamline the optimization activities and help is achieve
our ambitious growth plans. Consequently, we went out looking
for a good Search Engine Marketing company. We assessed
quite a few companies. However, we felt that none could
build upon what we had already done.
It is then that we came across eBrandz.
At that time, eBrandz was a small operation. However when
we met them, what impressed us was the close involvement
of the management team and the passion with which they took
charge of our SEO assignment. They demonstrated to us their
ability to innovate and to give our SEO strategies a new
thrust. Over the years we are happy to note that they have
kept improving their services and have architected new processes
and techniques which add immense value to us.
Of course there were challenges to overcome.
For instance, since we were a financial institution (we
accept credit cards for third party websites) we were reluctant
to let them access our corporate website. Naturally it would
have been a huge challenge for eBrandz to optimize our website
without having access to the pages. However, they stuck
on and worked closely with our team to help evolve a work
process which helped the information flow and aided us in
optimizing our website.
To say that their work has been successful
would be a real understatement. Without any traditional
marketing channels in place or extra visibility efforts,
Avenues has now grown to become the #1 player in South Asia
in just 5 years of existence. This has largely been possible
due to the efforts and commitment put in by the eBrandz
team. We get about five new merchant signups every day and
the sole credit goes to the SEO work that has gone into
the site.
If you look at the bottom pages of our
website (www.ccavenue.com), you will notice that we have
given eBrandz credit for optimizing our website. It is our
way of appreciating the fine work they have put in. Our
logic is simple. If they have helped us increase sales,
we should help them gain more exposure (After all our merchants
are eCommerce stores who need SEO services… if their sales
improve, our business grows).
We have no hesitation in recommending eBrandz
services to other companies ... as long as they are not
our competitors. We are clear that the eBrandz team is undoubtedly
among the best in the world.
Due to security
reasons, signature has not being displayed.
Vivek Nayak,
Chief Operating Officer,
Avenues Inc.
Visit us at www.avenues.info
