HOW "GOOGLE SEARCH PLUS Your World" Affects Your Business Google's recent introduction of 'Search, plus Your World' is the biggest change in Google's UI since Google Places. Google search plus your world is not an invitation but it's a policy. If your clients haven't reserved a Google+ page for their business, you need to create a Google+ page for them now!
GOOGLE SEARCH PLUS Your World whitepaper talks about why a
business needs their presence on Google+ and what are its benefits.