Google Adwords Information

Started in February of 2002 Google's AdWords has quickly gone on to become the number #1 brand for Pay Per Click services. Google is ranked as number #1 search engine around the world with search marketing share of over 50%. With great traffic, Google AdWords is today the most preferred brand for advertisers to start sponsored ad campaigns.

The setup of Adwords account is easy, gets results within minutes, drives quality and focused traffic (based on the keywords selected) and can be monitored and tweaked to its fullest extent (24hrs X 7 days) by the Adwords management interface provided.

Google AdWords also provides advertisers with number of useful tools like geographic targeting, negative match, dayparting, keyword tool, ads diagnostic tool and other useful tools for efficient management of campaigns.

Google AdWords is the first engine to charge advertiser on a formula dependent on quality score and maximum bid price. They introduced a formula where the highest bidder is not given the first position but rather the position is calculated on a formula dependent on quality score. The quality score is dependent on various factors including keyword click through rate, ad copy, overall history, most recent history and many more. The higher the quality score the lower you have to pay to keep up the high position.

Higher quality score helps to pay less than competitors for higher ad rank. This prevents Mr. Moneybags from dominating or muscling your bid amounts.

Google Adwords Salient features :-

Brand Name and Traffic: Ranked as no. #1 search engine with approximately 50% of search engine share. Brand name. Strong Partners: Strong and growing distribution network not only from their own Google sites but also through affiliates like America Online, Ask Jeeves, Earthlink, Lycos, Netscape, Compuserve, AT&T Worldnet, Shopping.com, New York Times, Infospace, How Stuff works, business.com and many more... Low Costs - High Rankings: Ads on Google AdWords are ranked based on a formula dependent on quality score and maximum cost per click (CPC). Hence Creative ads can indirectly increase the ad's rank. Reporting: Good reporting tools to get all types of advanced reporting. Instant Signup: Signup process takes less than 15 minutes and ads go live instantly. Day Parting: Ad scheduling feature allows you to run ads whenever you want. You can choose specific days and specific times to run your ads. Geo Targeting: Geo targeting allows advertisers to target advertisements at country, state, city and local region level within specified service area. Invalid Clicks Report: Allows to run invalid clicks report which details the number of click charges not charged to the advertiser. Keyword Research Tool: Advanced keyword research tool helps to find relevant keywords for your website. A-B Split testing: Can easily perform A-B split testing of ads and landing pages. Tools: Advanced tools like Power posting which allows advertisers to tweak the performance of the campaign by checking the various keyword matches like "broad match", "phrase match", "exact match", "negative match" etc. Site Targeting: Site Targeting option allows advertisers to target specific content websites placed on Google network Tracking: Offers Campaign tracking to the advertisers so that they can track the Return on investment(ROI) for various keywords and ad texts.

Conclusion :-Google AdWords select is a highly recommended Pay Per Click service which can be used to drive targeted traffic towards your site. If you would like us to manage your Google AdWords campaign then please use this form to fill the details and we will get back to you with no obligation "Free Pay Per Click report" to you.

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