Google Adwords Information
Google AdWords Tips
Started in February of 2002, Google's AdWords program has become the number #1 brand for pay per click services. Google is ranked as the number #1 search engine around the world with a search marketing share exceeding 50%. With such great traffic, Google AdWords remains the preferred brand for advertisers to use to start their sponsored ad campaigns.
The setup of an Adwords account is easy. It gets results within minutes. It drives quality and focused traffic (based on the keywords selected). And finally, it can be monitored and tweaked to its fullest extent (24/7 through the Adwords Management interface provided.
Google AdWords also provides advertisers with a number of useful tools such as geographic targeting, negative keyword matching, ad scheduling, the keyword tool, the ads diagnostic tool and other useful tools for the efficient management of campaigns.
Google AdWords is the first engine to charge advertisers based on a formula dependent on both a quality score and a maximum bid price. They introduced a formula where the highest bidder is not necessarily given the first position. The first position is now calculated based on a formula which is dependent on ones quality score. The quality score is dependent on various factors including the click through rate, the ad copy, the overall history, the most recent history and many more factors. The higher the quality score, the less you have to pay to maintain your high position.
A higher quality score helps you to pay less than your competitors for a higher ad rank. This helps to prevent larger and more wealthy competitors from dominating the higher ad positions.
Google Adwords Salient features :-
  • Brand Name and Traffic: Ranked as the #1 search engine with approximately 50% market share. Brand name.
  • Strong Partners: Strong and growing distribution network not only from their own Google sites but also through affiliates like America Online, Ask Jeeves, Earthlink, Lycos, Netscape, Compuserve, AT&T Worldnet, Shopping.com, New York Times, Infospace, How Stuff works, business.com and many more.
  • Low Costs:High Rankings: Ads on Google AdWords are ranked based on a formula dependent on quality score and maximum cost per click (CPC). Hence, creative ads can indirectly increase the ad's rank.
  • Reporting: Good reporting tools to get all types of advanced reporting.
  • Instant Signup: Signup process takes less than 15 minutes and ads go live instantly.
  • Day Parting: Ad scheduling feature allows you to run ads whenever you want. You can choose specific days and specific times to run your ads
  • Geo Targeting: Geo targeting allows advertisers to target advertisements by country, state, city and local region levels within a specified service area.
  • Invalid Clicks Report: Allows advertisers to run an "invalid clicks" report which details the number of click charges not charged to the advertiser.
  • Keyword Research Tool: Advanced keyword research tool helps to find relevant keywords for your website.
  • A-B Split testing: Can easily perform A-B split testing of ads and landing pages.
  • Tools: Advanced tools like Power posting which allows advertisers to tweak the performance of the campaign by checking the various keyword matches like "broad match", "phrase match", "exact match", "negative match" etc.
  • Site Targeting: Site Targeting option allows advertisers to target specific content websites placed on the Google network.
  • Tracking: Offers Campaign Tracking to the advertisers so that they can track the Return on investment(ROI) for various keywords and ad texts.
Conclusion :-
Google AdWords is a highly recommended Pay Per Click service which can be used to drive targeted traffic to your website. If you would like us to manage your Google AdWords campaign then please fil out this form and we will get back to you with a no obligation Free Pay Per Click Report.
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