Search Engine Optimization Case Study

Client: Gift Lady is an online gift shop that deals in gifts and flowers for all occasions. A mother - daughter team, Gift Lady, targets prospective customers of South Africa. To support South African Corporate houses and to make the potential visitors’ shopping experience as smooth and hassle free as possible, Gift Lady in late 2003 inaugurated an online store christened as ‘Giftlady.net’. The strategic objective behind building a virtual presence was to cater to the gift needs of the web surfers in South Africa.

Challenge: The roadblock that hampered the success of Giftlady.net was lack of presence on the popular search engines, which eventually resulted in no traffic to their site. Becoming conscious about losing the market share from netizens, owners of Gift Lady, Sanet Owen and Minette Scholtz, initiated the process of evaluating options that can help them achieve the set objectives. With the research and easy accessibility of eBrandz through search engines, Sanet got acquainted with our renowned search engine optimization services, and approached us in August ’05. Reviewing our past achievements, Sanet Owen entrusted our team of Marketing Experts with the responsibility of giving them high visibility and good rankings on the popular search engines like Google, Yahoo and MSN.

Results: With the initial analysis that was carried out by the eBrandz SEO head Nixan Crasto, following were the Search Engine parameters that was hampering the ranking of the site in Search Engine: Lack of Meta Titles, No Meta Tags and Low Link Popularity. After the initial review and with the expert comment of Nixan, the project was forwarded to the SEO team at eBrandz, who pointed few one way back links, created Meta titles and Meta tags that matched with the search engine requirements. Also On-Page optimization parameters were incorporated on Giftlady.net.

As a result of our toil and regular interaction with Sanet Owen, Giftlady.net started achieving the desired results in the very first month. The search engine referrals increased from 0 to 1000 per month!!

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