Pay Per Click Management Case Study
Easylawyers
eBrandz Appraisal:

“We saw immediate results in the transfer of equity work. Overall the law industries in U.K. have neglected this area but with the help from eBrandz we managed to cash-in-on at the appropriate time. The Pay Per Click campaigns has made our website profitable and most importantly put us in the number one position.”

- Bharat Pindoria,Solicitor and Principal , Easylawyers

Client:
Easylawyers is an outstanding, dynamic law firm situated in the heart of the City of London. They offer ground-breaking, lucrative and practical legal solutions to business and individual clients in UK and around the world.
Challenge:
When we started work on this campaign we realized that the website employed pop-ups for some special offers. We saw this as a problem since most computers employ pop up blockers (which are freely available) in their browsers. This meant that the important offers were not displayed to target audience. Also the client “Mr Bharat Pindoria” informed us that British government is going to introduce HIPs (Home information Packs) service. It was biggest revolution in UK property market since 1925 and Bharat wanted to setup the campaign which would promote this service from Day 1.
Solution:
We first got rid of pop-ups on the website. Instead we used small attractive banners. Whenever any visitor clicked on the banner we took them to a separate web page which provided more details about the offer. We also identified some low competition keywords which delivered us more visitors at less cost. We started our HIP (home information packs) campaign just before the launch by British government and hence we had leads even before the new regulation was implemented.
Results:
After the launch of the campaign we observed steady increase in the number of leads. Bharat Pindoria says, “We saw immediate results in the transfer of equity work. Overall the law industries in U.K. have neglected this area but with help from eBrandz we managed to cash-in at a right time. We saw results and increased traffic in areas that we neglected and in fact the whole industry neglected. The Pay Per Click campaigns has made our website profitable and most importantly put us in the number one position.”

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