Pay Per Click Management Case Study

Client: eFavorMart is one of the largest importer, distributor, and wholesaler of wedding products on the west coast of USA. With great selection, extremely affordable prices and swift delivery straight to home, buying wedding favors at eFavormart makes a pleasurable experience.

Challenge: When we took over the project, there were some campaigns which were generating a large number of sales orders. All campaigns focused only on best selling products. However there were a large number of other products which were not being advertised.

Solution: After looking at the campaign performance of best selling products, we thought “If it ain’t broke, don’t fix it”. But in order to increase overall sales, we started a new campaign and started advertising other fast moving products. We spent considerable time in selecting less competitive keywords and backed it up by creating product specific landing pages.

Results: Due to addition of eBrandz campaign, we found that the overall conversion rate started improving and it helped increasing their Return On Investment. Mitchell Su, owner of eFavorMart says “In any event thanks….you guys are really great! Your overall way of managing our PPC campaign especially the keywords identified by you, really worked for us and brought in customers looking for particular items which only we or few other vendors have. This really helps lower the cost per order of PPC.”