Affiliate Marketing Management Case Study

Client: Offering thousands of flights, hotel specials, and destination activities and showcasing incredible travel packages daily, Direct Flights International (DFI) is quickly becoming Australia’s favourite choice for online discount travel.

Challenge: When Sydney based Direct Flights International Pty Ltd (DFI) approached eBrandz for affiliate program management, their objective was to drive quality traffic and increase number of sales through Affiliate Marketing. Their main objective was to target Australian users only and hence they had signed with the Australian Affiliate Networks like www.clixgalore.com.au as well as www.checkmystats.com.au. When eBrandz team analyzed their affiliate program, they found that lot of affiliates were indulging in parasitic activity (ie replace other affiliates cookie with their own cookie). Their creatives were not appealing. Also affiliates were approved “automatically” which prevented “quality check before approving affiliates.

Solution: After reviewing the affiliate program, following issues were put forward and implemented:-
1. The removal of all affiliates indulging in parasitic activities.
2. Implement new, well designed creatives for affiliates.
3. Reverse auto approval of affiliates to manual approval.
4. One of the affiliate network was not performing. eBrandz team recommended that DFI stop affiliate program with that network.
Using keyword research, the affiliate team pitched to travel related websites to become affiliates of DFI. eBrandz team was successful in recruiting and motivating Affiliates which helped overall affiliate program of DFI.

Results: According to Mr Nay Phu Tran , (C.E.O. & Managing Director – DFI ), “As a result of assigning the Affiliate Program Management to eBrandz we have saved tens of thousands of dollars in commission payments to affiliates that engaged in unethical marketing practices. eBrandz is a very professional company and always communicated well with us. eBrandz always responded to our questions in a timely manner and followed their schedule as well as provided accurate reports to keep us informed about the progress of the Affiliate Marketing Management Services. They are easy to work with. eBrandz team was very confident and always enthusiastic to answer every question that I had… We had a wonderful experience working with eBrandz and the success of the Affiliate Program has clearly given a new direction to my business.