Search Engine Optimization Clients

 

Case Study CCAvenue

 
 
     
 

eBrandz Appraisal:

'We get about 5 signups everyday and the sole credit goes to the SEO work that has gone into the site. Thanks to the eBrandz team, who have done a tremendous job for CCAvenue.'

- Mr Vivek Nayak, COO of CCAvenue.


Client: CCAvenue™ is South Asia's largest online payment gateway providing turnkey e-Commerce solutions to over three thousand five hundred e-Merchants. Some of its esteemed clients include Just New York Hotels, Ministry of Information and Technology, Tatas, Press Trust of , Mahindras, I.L.& F.S., Express, Business Standard, Greenpeace, Transport Corporation of . The company's service is powered by proprietary technology that integrates online payment processing, fraud control, financial reporting and tracking.

Challenge: Being a credit card processing company, CCAvenue could not allow access to any external company or entity to its website or servers. Since the web servers stored credit card information, figuring out a method to do changes to CCAvenue website was a major task. Also CCAvenue was not saving their website log files. This made it difficult to study search engine crawling frequency as well as measure top performing keywords.

Solution: A special content management system was created which allowed eBrandz team access to the website source code. On eBrandz suggestion, CCAvenue webmaster team started maintaining website Raw logs. Processing this information, helped eBrandz get crucial insights into progress of search engine optimization program..


Visitors By Month

Sr. States Hits Visitors Bandwidth (KB)
1 California 151,847 31,787 892,063
2 Virginia 74,809 15,687 509,185
3 New Jersey 77,410 12,509 513,968
4 Georgia 54,720 10,203 405,214
5 Texas 47,339 8,805 326,945
6 New York 42,886 7,004 288,507
7 Illinois 29,770 6,154 213,552
8 Pennsylvania 30,009 5,517 213,117
9 Massachusetts 24,939 4,032 156,910
10 Colorado 16,778 3,445 109,400
11 Michigan 16,745 3,196 117,381
12 Washington 210,078 2,925 366,482
13 Ohio 10,293 2,023 71,287
14 Arizona 6,125 1,962 38,122
15 Florida 242,877 1,658 290,727
16 District of Columbia 8,656 1,599 59,083
17 Connecticut 9,251 1,513 63,138
18 Missouri 6,909 1,467 55,816
19 Oklahoma 3,589 1,447 18,472
20 Maryland 7,463 1,421 53,817
21 North Carolina 6,129 1,118 43,888
22 Minnesota 5,360 1,069 40,666
23 Tennessee 4,974 905 35,502
24 Wisconsin 4,823 847 33,772
25 Oregon 4,037 725 27,200
26 Utah 9,809 725 28,075
27 Indiana 3,625 720 25,752
28 Alabama 3,021 643 23,707
29 Kansas 2,460 533 18,926
30 Iowa 1,763 423 14,421
31 Kentucky 3,158 421 16,080
32 South Carolina 2,156 412 17,078
33 Louisiana 1,829 361 14,448
34 Nebraska 1,679 309 11,795
35 Arkansas 1,192 299 9,901
36 New Mexico 1,059 247 9,832
37 Idaho 1,040 175 6,806
38 Nevada 567 172 6,019
39 Rhode Island 794 157 5,485
40 Mississippi 770 153 5,857
41 West Virginia 521 152 4,545
42 North Dakota 459 130 4,125
43 Delaware 638 123 4,269
44 New Hampshire 643 104 4,815
45 Maine 479 98 3,753
46 South Dakota 568 93 3,769
47 Alaska 504 85 3,914
48 Wyoming 386 71 2,757
49 Vermont 468 70 3,544
50 Montana 196 49 1,730

Daily Activities

Activity By Year

Results: According to Mr Vivek Nayak, Chief Operating Officer, Avenues Inc, “To say that eBrandz’s work has been successful, would be a real understatement. Without any traditional marketing channels in place or extra visibility efforts, Avenues has now grown to become the #1 player in South Asia in just 5 years of existence. This has largely been possible due to the efforts and commitment put in by eBrandz team. We get about 5 signups everyday and the sole credit goes to the SEO work that has gone into the site.
Google

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